Latest trends, innovations, transformations in OOH – market with BigBoard
The leading outdoor operator, BigBoard Company (group BigBoard Ukraine/JCDecaux), carried out a uniquely complex procedure for dismantling one of the largest advertising structures in Kyiv - a three-sided rotating outdoor structure measuring 5*12 m (unipole), which was installed at the Paton Bridge road junction.
Unipole was located in the green zone. With the beginning of autumn and cold rainy weather, the land in the green zone became unsuitable for the smooth operation of heavy machinery involved in the process of dismantling such large-sized advertising structure as unipole. In order to install a crane weighing up to 150 tons, there were specially purchased and installed 16 concrete slabs, which strengthened the soil and created a reliable basis for labor-intensive dismantling procedure.
Unipole dismantling was carried out to fulfill the requirements of the schemes for placing outdoor advertising in Kyiv, adopted by the Order of the Kyiv City Council No. 1689 dated December 26, 2017.
It is worth to mention, that the unipole at the road junction of the Paton Bridge was, in its own way, a unique object of outdoor advertising – it was installed in 2002 and became the first advertising structure of such a large format in the city of Kyiv. In due time, this outdoor advertising structure provided completely new, innovative opportunities for advertisers, and also contributed to filling the revenue part of the city budget – just for the last 8 years the amount of paid rental payments has made about UAH 850 thousand.
Social projects for the improvement of the urban environment are one of the strategically important priorities for the BigBoard Ukraine group. First of all, we are talking about projects of modern street furniture - installation of public transport stop pavillions, information columns, kiosks and other constructions that form a comfortable urban environment.
In 2012, the BigBoard company installed the first 2 stop pavillionss of the european design near the building of the Ivan Franko Lviv University. In total, at the initial stage of the project, 7 stop pavillions and 7 informational columns were installed in the historic center of Lviv. Norman Foster - the legendary architect and guru of modern & comfortable urban space, did the design of the established public transport stop pavillions.
All the objects of street furniture installed by BigBoard are made under JCDecaux technology using high-quality and wear-resistant materials that have undergone anticorrosion treatment and ensure reliable functioning for many years to come. For the comfort of people, the pavilions are equipped with comfortable benches, tinted windows and charging for personal gadgets.
As part of the project, BigBoard company invests not only in the installation of the public transport stop pavilions, but also incurs the cost of daily maintenance and maintenance in proper form throughout the whole life-cycle of the object. For the city budget, the modern stop pavilions of Norman Foster are free. This practice of cooperation between the city and business was firstly proposed and implemented by the world leader of outdoor advertising JCDecaux, and today it works successfully all over the world - such objects of street furniture can be seen in Paris, Prague, Vienna, Madrid, New York and other world capitals.
To date, more than 60 public transport stop pavilions have been installed in Lviv using JCDecaux technology, in the future, this number is planned to reach 100 objects. Thus, more than 17% of the city's need for quality public transport stop pavilions will be covered by the efforts of one company, without attracting funds from the city budget.
BigBoard Ukraine has been successfully implementing projects of street furniture for more than six years in Kyiv, Lviv, Odessa, Kharkov and the Dnieper. The company plans to develop this line of activity, which demonstrates the effectiveness of the city and business cooperation, and the modern understanding of outdoor advertising objects as an integral and organic component of a comfortable urban space.
At the heart of modern urban development concepts, first and foremost, is the idea of creating a comfortable space for life. The idea of sociality and public services improvement is at the core of complex infrastructural and urbanistic projects, thanks to which modern cities become "smart", integrated people-oriented public spaces. Comfort is felt in details. Today, world-famous architects and designers work on creating beautiful, comfortable and technological elements of the urban environment - street furniture and outdoor advertising constructions - and its functionality is aimed at supporting a holistic and organic city space.
On July 3-8, 2018, as a partner of the festival, BigMedia company (BigBoard Ukraine Group/JCDecaux) presented a modern line of street furniture at ATLAS Weekend - the largest music event in Eastern Europe, which is annually visited by hundreds of thousands spectators. To ensure that the guests of the festival could easily find each other and not to be lost in such a crowded event, a special platform was created (the “bus shelter” and information pavilion) - #BigBoardMeetingPoint - a comfortable and functional meeting place.
#BigBoardMeetingPoint has become, in its own way, a unique location for the festival. The platform itself and all its components were created from street furniture (comfortable “bus shelter”, information panels) by the legendary British architect Norman Foster - a man, whose design has changed the face of many cities all over the world, from Paris to New York, and which is now represented in Ukraine - BigBoard Ukraine has been implementing street furniture projects for over six years in Kyiv, Odessa, Kharkiv and Dnipro.
During the festival, #BigBoardMeetingPoint became a really popular meeting place where people had possibility to relax, to charge a personal gadget and to have fun making pictures in a stylish photo zone. It is also important that visitors were pleased to learn that such street furniture and convenient bus shelters with charging for gadgets are already exist in Ukraine:
"I like to be here. Just recently, I’ve been in Prague, I saw such bus shelters there and, by the way, advertising posters in such a format look very organic, it's beautiful! I think, such small things makes Ukraine to look like a real European capital. It is pleasant to stay at such a bus shelter, and it is convenient that there is a charging for the phone and the glass is tinted - it protects from the sun quite good. And it is just cool!) "- says a young man, one of the visitors of the platform, while waiting for a meeting with the company of friends.
#BigBoardMeetingPoint and experience of direct communication with people at ATLAS Weekend, once again proved and demonstrated the advantages of a new approach to outdoor advertising, as to the integral part of a comfortable urban environment created for a person.
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