Street furniture

Street furniture concept

Invented in 1964 by Jean-Claude Decaux, the concept of Street Furniture was perceived to combine both public service and advertising.
As of today, well-designed JCDecaux Street Furniture is a part of urban infrastructures in many cities worldwide, where it is installed, spotlessly maintained, and operated in public areas free-of-charge for the cities.

With an emphasis on innovation, JCDecaux constantly seeks to improve and to diversify its products which also include bus shelters, automatic outdoor toilets, multi-service columns, kiosks, MUPI® (city information panels), free-standing panels, combined public rubbish bins and recycling systems, public benches, streetlights and recycling bins for glass or batteries. Having started its first developments in self-service bicycle hire in 1999, today JCDecaux has more than 52 000 self-service bicycles in 13 countries and 70 cities.

Apart from quality, aesthetics, functionality and environmental performance, Street Furniture gives JCDecaux’s clients access to high-quality advertising space in city centres, in areas where advertising is generally very restricted.
High quality of the maintenance service provided by the Group under its Street contracts brought JCDecaux recognition by cities, towns and advertisers worldwide. JCDecaux puts all of its maintenance staff and bill posters worldwide through a rigorous training program to ensure they keep alive the company know-how and preserve its excellent reputation for maintaining Street Furniture, a key element in JCDecaux international reputation.

Innovation

• The invention of advertising Street Furniture and bus shelters revolutionized outdoor communication and paved the way for unparalleled concepts and products of the highest quality
• As a result of JCDecaux’s ambitious research and development policy, and a unique capacity for innovation, the company is capable of providing even more connectivity, real-time information, and data processing opportunities nowadays, carry out digitalization of its advertising spaces, deploy smart city solutions, and make Street Furniture more intelligent and connected.

Since the Group's creation, the philosophy of its founder Jean-Claude Decaux has remained intact: to provide local authorities with Street Furniture financed through advertising. Fifty years on, this concept has endured and has been exported to a number of countries worldwide: employing 12,850 people, the Group has operations in more than 75 countries around the world, and has a presence in 4,435 cities with more than 10,000 inhabitants.

Having invented the concept of Street Furniture, today JCDecaux remains the only global company that is exclusively focused on Outdoor Advertising: JCDecaux is number one worldwide in Street Furniture, number one worldwide in transport advertising, the European leader in billboard advertising and the number one worldwide for self-service bicycle hire.

Street furniture projects in Ukraine

BigBoard group has also set Street Furniture operations and projects as one of its development strategies. Therefore, having partnered with JCDecaux, BigBoard started implementation of its Street Furniture projects in Ukraine in 2007. JCDecaux’s ‘Foster’ bus shelters designed by the renowned architect Sir Norman Foster and operated by JCDecaux in many European cities, such as Paris, Prague, and Milan were chosen also for Ukraine.

As of today, more than 500 modern Street Furniture structures, produced according to JCDecaux’s technologies and under the strict control of its experts, have been installed in the country to serve as modern public amenities and highly efficient advertising media. BigBoard and JCDecaux apply highest international standards to operation and maintenance of already installed structures in Odessa and Dnepropetrovsk, as well as to ongoing installations in Kyiv, Kharkov, and Lviv.